ONLINE DIGITAL MARKETING
Online Digital Marketing is the most advanced form of digital marketing and it can safely be assumed to be the future in terms of marketing products or services digitally.
What is Online Digital Marketing?
Online Digital Marketing is a form of digital marketing that is done using
the Internet. It is also referred to as Internet marketing as it requires the
internet for marketing.
Online digital marketing is the future of marketing itself as it provides
us with advanced modes of marketing and is a much cheaper and better way to
market products than offline digital marketing. The biggest perk of this mode
of marketing is that it is more result orientated and is more time saving and
of course knows who to target and is a safer investment.
There are many types of online digital marketing and many more types are to
come and each type of online marketing just keeps getting better and better.
The following are the different types of online digital marketing:
- Search engine optimization (SEO)
- Search engine marketing (SEM)
- Content marketing
- Social Media Marketing (SMM)
- Pay-per-click advertising (PPC)
- Affiliate marketing
- Email marketing
The biggest point that’s backs the statement that online marketing is the future of marketing is simply the fact that more and more people are always available online whether that be on Facebook, Instagram or Youtube. It is safe to say that people are now getting addicted to living their lives online; hence, with its number of users increasing and with no signs of its audience going down, this mode of marketing is definitely growing big enough to become the elephant in the room.
Why is it a safer bet?
Why is this mode of digital marketing a safer option as compared to offline digital marketing or other modes of marketing? Simple, it is more result-orientated and the biggest advantage of this is that it knows who should it be targetting. Moreover, unlike other forms of marketing your investment does not need to be stuck at one place and always has the option of bringing out your investment and investing it where it reaps rewards, for example, A big shoe company decides to spend a lot of money on its advertising. That company then pays the advertiser a lot of money to run ads for its products on Television, Radio or even ends up paying huge amounts for having big Billboards of its billboards. Now that money that was paid to the advertisers has now gone out of the pocket and cannot be returned. Now moving on from the investment, the company has their adds running on TV, Radio and even Billboards, telling the world about the existence of the company and product, but does the company know as to who has been seeing their add and is the most interested in the product and Moreover, do they know who their target audience should be? The simple answer to these questions is a big “NO”. Now compare it to advertising the shoes using online digital marketing, the investor would not need any Billboards, Television commercials or Radio host jumping up and down to tell the world just how good these shoes are. The investor would only need to use the Search engine optimization tool and see for himself as to what country or what market is the most attracted to his product. Then by using the same tool, he would then be able to see for himself the types and amount of people who would be most interested in their product. They would be able to access even the smallest of informations like gender and age of the person interested. These details would allow the investor to have a targetted market and a targetted audience to invest on. And even after all these details if the investment does not give the investor the rewards that they desire to reap, they would always have the option of going back to square one and look for a new market and new target audience, something that they might never be able to do in offline digital marketing.
Online Digital Marketing gives the investor a lot of options to choose from, it can tell the investor, which market to target using search engine optimization, moreover it also tells the type of people who are interested in these sorts of products and using the option of PPC (Pay-Per-Click Advertising) an investor can simply invest money on a targeted audience and can get higher results in a very short amount of time.
Hence, it can be safely considered that online digital marketing is the future of marketing as marketing has always been dependant on the amount of eyeballs attracted and with the internet becoming a norm for every individual around the globe. It is easily the mode of marketing that is attracting the most eyeballs.