In SEO or search engine optimization, the terms on page and off page SEO refer to the techniques used by webmasters to enhance their website’s ranking in search engines. There are two approaches: improving on page and improving off page SEO. Though these are two different things, they have similar objectives: to increase the visitors to your website and your credibility on the Internet.
Both on page and off page SEO are about building and improving relationships with clients, maintaining personal relationships with customers, and developing new ones. Just like any relationship in business, these are also “dynasties” – especially on the Internet.
Panda, Google’s update of its algorithm, has already begun to concentrate more on the quality of the content on a site, rather than the quantity. As a result, it has started to determine which sites are “over-optimized,” i.e., those that use keywords too much.
Pagerank is a Google term which stands for Page Rank, a ranking system that Google uses to measure the popularity of a particular web page, or page rank. Pagerank is dependent on two factors: a site’s popularity and its relevance to searches on Google.
Now with the Panda update, Google is attempting to determine if a site is being over optimized. A website’s page rank is determined by a number of factors, including:
How important is the page rank? If a page is ranked higher than others in a given category, that’s indicative of how highly ranked the site is and how relevant it is to the search phrase.
How many pages are there on the site? If one page is far ahead of the rest, that’s a sign that the site is good at attracting attention. Google will also consider the page’s link position.
How popular is the page? If the page ranks highly, it could mean that it has better content or a stronger community behind it. You might need to build a strong foundation and then apply your strategy.
How does the page to link to other pages? A site that links with other sites often demonstrates that it is highly targeted and that it is more likely to appeal to visitors who may not have visited the site before.
These factors are just a few of the ways Google is looking at page rank, but they can also be influenced by other elements on a site, such as how the site was designed. For example, you may see a page ranked highly because it was developed by a team of software engineers. In this case, the content of the page, not the design, would be a significant factor in determining its ranking.
So, what should you do? If you don’t like the page ranking you see, simply change the page layout, change the background color of the page, or add images or logos to attract visitors.